From complex problems
to working products.

Software architect at Valtech in Copenhagen, with 10+ years delivering software for global brands. I help teams design and build commerce platforms and AI-powered tools, from the first technical decisions to production.

TypeScript
React
Next.js
Composable commerce
AI agents

Explore my work Get in touch LinkedIn

Federico Orlandau — Based in Copenhagen, Denmark

A few familiar names
I’ve worked with

Mercedes-Benz
Rockwool
Cartier
Dolby
Chanel

01 / Selected work

Built for the real world.

A few of the platforms and products
I’ve helped bring to life.

Architecture / Commerce

Rockwool

As Frontend Architect, I led the modernization of Rockwool's digital stack into a Composable architecture, enabling scalable multi-market experiences across the Nordics.

AI / Open source

MACH AI Exchange: SynapseAI

Built the B2B Commerce AI Agent boilerplate as part of the MACH Alliance AI Exchange 2025. A comprehensive toolkit for creating intelligent commerce agents with pre-built components and AI integrations.

Engineering / Design systems

Medallia Alchemy Design System

Medallia Alchemy delivers intuitive experience management applications. I helped build and scale the React component library used as building blocks across all Medallia products.

02 / A little about me

Big-picture thinking.
Hands-on building.

I’m Federico, a software architect at Valtech in Copenhagen. Over the past 10+ years, I’ve helped global brands turn complex challenges into software people use.

Composable commerce

Headless platforms, thoughtful APIs, and architecture built to evolve. From the first decision to the final release.

AI & intelligent systems

Practical AI agents and RAG pipelines that connect language models with real business workflows.

Technical leadership

Helping teams find clarity in complex systems through hands-on engineering, mentoring, and shared decisions.

Experience

Frontend ArchitectValtech · DenmarkNov 2022 - Present

Designing and defining frontend architecture for enterprise clients across the Nordics and EMEA. Leading composable commerce transformations for brands like Mercedes-Benz and Rockwool. Providing technical guidance, architecture reviews, and estimates for complex multi-market projects.

Typescript
Next.js
React
Commercetools
Composable Commerce
Contentstack
Contentful
Vercel
MACH Alliance
Microservices
Nest

Lead Frontend DeveloperValtech · DenmarkJul 2021 - Nov 2022

Led frontend teams delivering composable commerce solutions. Defined frontend architecture for multi-brand, multi-market platforms. Estimated and scoped complex projects across web and mobile.

Typescript
React
React Native
Next.js
Svelte
Optimizely
Contentstack
Contentful
Vercel
MACH Alliance
Microservices

Senior Software EngineerMedallia · Buenos AiresOct 2020 - Jun 2021

Built and scaled Alchemy, the React component library powering all Medallia applications. Delivered accessible, performant UI components used across the entire product suite.

Typescript
React
d3
A11y
Gatsby

Technical Frontend LeadValtech · Buenos AiresJun 2016 - Sep 2020

Co-organized the Frontend community at Valtech Argentina. Led frontend training, technical interviews, and team building. Delivered projects for MAC Cosmetics, Chanel, and D'Addario across New York and London offices.